Infographic: The Pandemic Created a New Category of Consumer

What marketers need to know about this cohort, who make up 22% of Americans

Targeting the right audience is every brand’s top priority. But when’s the last time your marketing team evaluated what the consumer landscape looks like after two years of seismic changes for the economy

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This story first appeared in the May 16, 2022 issue of Adweek magazine. Click here to subscribe.