CPG & Grocery

Hostess Is Releasing New Ads, But Children Won't See Them

The pledge comes as CPG manufacturers adopt a long-term mindset

an illustration of a child watching television — The FTC estimates food and beverage brands spent $1.6 billion on marketing to children and adolescents in 2006.Getty Images; YouTube

By Paul Hiebert

May 12, 2022

Next week, and later this fall, Hostess Brands plans to introduce new commercials under its “Live Your Mostess” campaign—a one-year-old national marketing push meant to celebrate moments of everyday joy.

Paul Hiebert

Paul Hiebert is Adweek's senior reporter covering CPG companies and the broader business of commerce.

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