Next week, and later this fall, Hostess Brands plans to introduce new commercials under its “Live Your Mostess” campaign—a one-year-old national marketing push meant to celebrate moments of everyday joy.
But the ebullience won’t be shared by all. And that, too, is by design.
In April, the maker of Twinkies, Ding Dongs and Ho Hos pledged to avoid directing ads at children under the age of 13. It did so by joining the Children’s Food and Beverage Advertising Initiative (CFBAI), a division of the nonprofit BBB National Programs, which requires participants to keep ads away from audiences consisting of 30% or more children.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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