CPG & Grocery

Hawaiian Tropic and Banana Boat Adjust Marketing for a Different Sort of Summer

Parent company Edgewell Personal Care prepares for sunny days without the beach

hawaiian tropic candle
Hawaiian Tropic has released a scented candle meant to remind people of the beach.Edgewell Personal Care
Headshot of Paul Hiebert
By Paul Hiebert

May 20, 2020

Temperatures are rising. Memorial Day is around the corner. Cool summer cocktails on a lazy afternoon feel just a moment away.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Headshot of Paul Hiebert

Paul Hiebert

Paul Hiebert is Adweek's senior reporter covering CPG companies and the broader business of commerce.

Recommended videos
Related Articles
eyeshadow set
CPG & Grocery

Reflecting Pandemic Trends, Investment in Beauty and Personal Care Startups Hits a Recent Lowicon-image

By Paul Hiebert

Adapting to Crisis

The Pandemic Has Shifted When, Not Just How, Americans Buy Groceriesicon-image

By Paul Hiebert

Adapting to Crisis

With In-Store Sampling on Hold, Brands Get Creativeicon-image

By Paul Hiebert

CPG & Grocery

Snyder’s of Hanover Made a Pretzel Keg for Oktoberfesticon-image

By Paul Hiebert

Microlearning
View All

Organize and Leverage Your Measurement Toolbox

Why Brands Should Embrace Supply Path Optimization Now

Subscriber Onboarding and Engagement Done Right

Customer Experience Transformation for the C-Suite

You Might Like

The State of Audio Advertising 2022

By Stuart Feil

Why Smart Brands Are Turning to Latin America for Creative Talent

By Ajit Kara

The Art of Shopper Recognition

By Acxiom

The Power of the U.S. Hispanic Consumer

By TelevisaUnivision

Your sites feature HTML here...