Hawaiian Tropic and Banana Boat Adjust Marketing for a Different Sort of Summer

Parent company Edgewell Personal Care prepares for sunny days without the beach

hawaiian tropic candle
Hawaiian Tropic has released a scented candle meant to remind people of the beach. Edgewell Personal Care

Temperatures are rising. Memorial Day is around the corner. Cool summer cocktails on a lazy afternoon feel just a moment away.

@hiebertpaul paul.hiebert@adweek.com Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.