DTC Apparel Brand Vuori on Track to Grow 180% Year-Over-Year

Digitally native brands in the athleisure space thrive during the pandemic even as clothing broadly has suffered

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Apparel is among the hardest hit retail sectors during the pandemic, but that hasn’t hindered direct-to-consumer athleisure brand Vuori.

CEO Joe Kudla wouldn’t provide specific numbers, but said the brand is on track to grow 180% year-over-year. The business was already growing prior to the pandemic, attracting a $45 million investment from Norwest Venture Partners, which has invested in companies like Dairy Queen and Casper, last year in exchange for a minority stake.

Unsurprisingly, Vuori’s growth is due to its digital presence, which has helped it thrive during this difficult time.



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