Cuyana’s First Store in NYC Is the Company’s Culmination of Everything It's Learned in Retail So Far

The shop officially opens on May 30

Don’t miss Commerceweek, February 28–29 in NYC, to explore the technology and trends fueling commerce. Get strategic insights from leaders at The New York Times Advertising, Turo, TikTok and more. Register.

Interested in commerce? Hear from Zappos CMO Tyler Williams and other executives at Adweek Ignite: Ecommerce July 10-12 in Seattle—apply here to attend.

After four years of testing pop-up shops in New York, Cuyana, a direct-to-consumer women’s fashion brand, is opening its first brick-and-mortar store in the city.

The store will open in Manhattan’s SoHo neighborhood on May 30 and host a variety of events to lure people in. It’s the third store for the ecommerce company, which has already opened shops in Los Angeles in 2015 and San Francisco, where the company is based, in 2013.

“This store is the result of almost six years of learning and intention,” said Cuyana co-founder and chief experience officer Shilpa Shah.

That learning resulted in making the New York store the “full official build-out” of what the brand looks like in brick and mortar, Shah said, with custom-built furniture that highlights aspects of the brand, including drawers where...

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in