CPG & Grocery

CPG Industry Shines in New Report on Brand Trust

More U.S. adults count on Hershey's, Cheerios, M&M's, Dove and Tide to do what's right than nearly 2,000 other brands

Shoppers walking down aisle
On average, each brand received 16,700 consumer evaluations. Getty Images

By Paul Hiebert

January 13, 2020

A handful of consumer staples are some of the most trusted brands out there, according to a new survey from Morning Consult.

Paul Hiebert
@hiebertpaul paul.hiebert@adweek.com Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.
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