CPG Industry Shines in New Report on Brand Trust

More U.S. adults count on Hershey's, Cheerios, M&M's, Dove and Tide to do what's right than nearly 2,000 other brands

A handful of consumer staples are some of the most trusted brands out there, according to a new survey from Morning Consult.

In the market research firm’s first annual Most Trusted Brands report, 12 familiar CPG names placed among the top 25 most trusted brands in America. From highest to lowest, they are Hershey’s (at No. 7), Cheerios (No. 9), M&M’s (No. 10), Dove and Tide (tied at No. 11), Ziploc (No. 13), Clorox (No. 14), Tylenol and Colgate (tied at No.

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