Coronavirus Is Influencing Shopper Behavior on Amazon

Searches for medical masks and respirators are up 17,000%


According to the latest World Health Organization report, the vast majority of coronavirus cases worldwide to date are in China.

But that hasn’t stopped U.S. consumers from turning to Amazon to research and buy supplies to protect themselves, per Amazon seller platform Jungle Scout.

Using its product and market research data, Jungle Scout found Amazon sold out of its DuPont hazmat suit on Feb. 5. The last time this product went out of stock on Amazon was in the summer of 2018, during the Ebola outbreak in the Democratic Republic of the Congo.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in