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Marie-Jeanne Matei, vice president of ecommerce at Ferrero, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss how to stay on shopping lists in a constantly evolving market. Marie-Jeanne talks about Ferrero as a confectionary brand, and how they manage to stay relevant to consumers. She speaks on the importance of strategically executing paid media and methods to get on the first page of search results.
On this episode, she expounds on optimizing content. She gives her best tips on utilizing her team to stay ahead of algorithms and how to leverage insights to work to Ferrero’s advantage. As a new mother, Marie-Jeanne also talks about how her own shopping habits have evolved since and how this has informed her business decisions.
Stream the new episode below, listen and subscribe on Apple Podcasts, or find it on Spotify.