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On this episode of Brave Commerce, Sara Aubitz, director of customer insights and analytics at Clorox, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss embracing and building an ecommerce business from scratch.
Coming from a sales and merchandising background, Aubitz speaks on how she transitioned to work in CPG ecommerce. She talks about how Clorox built its ecommerce team early, allowing them to mature and adjust as ecommerce has exploded in the past few years.
To lead the charge, Aubitz discusses the importance of structure and having a common language and working under the Three As (assortment, availability and activation) to create framework that everyone understands.
Stream the new episode below, listen and subscribe on Apple Podcasts, or find it on Spotify.