Head to the Retail Media Summit—on November 2 at the Mall of America, MN—to find out how RMNs can work for you by delivering first-party data from customers close to the point of purchase. Register.
When it comes to business, how do you respond to “no” from customers or collaborators? In this episode of Brave Commerce, Todd Kaplan, CMO of Pepsi, joins hosts Rachel Tipograph and Sarah Hofstetter to reflect on the importance of taking risks.
Kaplan recounts his career at Pepsi and how it’s kept his attention. He speaks on fearless voicing opinions and helping the company innovate, an example being the recent “Better with Pepsi” campaign.
Furthermore, Kaplan breaks down Pepsi’s integration with Web3 and their NFT presence. He speaks on the importance of consumer relevance. Like all other guests, Kaplan shares some of the bravest things he’s done personally and professionally and explains the inspirational power of innovation and progress.