Brave Commerce Podcast: The Changing Landscape of Consumer Habits

Sucharita Kodali of Forrester on the financial future of ecommerce

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On this week’s episode of Brave Commerce, Sucharita Kodali, vp and principal analyst at Forrester, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss financial business strategy and consumer spending habits.

Kodali shares her thoughts on how consumers are spending despite inflation, the post-pandemic commerce landscape and how habits will change over the next year. Discussing the recent popularity of layaway (buy now, pay later options), Kodali explains the longevity of these businesses with the increasing interest rates. She then talks about delivery services and how these companies can strengthen their b-to-b relations in cohesion with their b-to-c product. Kodali stresses the importance of automation. She also offers her advice to brands, recognizing the value of alignment between a brand’s ecommerce team and their partners to experience success in ecommerce.

Stream the new episode below, listen and subscribe on Apple Podcasts, or find it on Spotify.