Boyz II Men Serenades Daily Harvest’s New Plant-Based Ice Cream

One sweet day, indeed

boyz II men for daily harvest
"What can I say / every flavor tastes / like a summer day," Boyz II Men sings in the new song Scoops. Daily Harvest

It’s the beginning of the road for a new line of plant-based ice creams called Scoops from subscription meal service Daily Harvest, which is celebrating the occasion with a campaign heavy on nostalgia for an era of music, but also warm summer months we’ll all experience a little differently this year.

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@lisalacy Lisa Lacy is Adweek's Commerce Editor.