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As advances in computer graphics and natural language AI have made it easier to create realistic-seeming virtual humans, some companies are attempting to turn these artificial personas into influencers that can work on behalf of brands and cultivate a fan base.
One such company is New Zealand-based startup Uneeq, maker of a digital human called Sophie, who has partnered with brands like BMW, Deutsche Telekom and IBM. Uneeq recently launched a new collection of nonfungible token (NFT) art as a way for Sophie to build her profile and better integrate her into the constellation of emerging technologies known as Web3.
Sophie
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