5 Ways B-to-C Companies Can Improve Consumer Data Collection Techniques

Meeting customers' needs and establishing trust

illustration of people standing on top of a pie chart working
Want to get to know your customer? You have to get personal. Vector Inspiration/Getty Images

In 2021, consumers expect ads and marketing initiatives to be tailored to their individual needs. According to Accenture, 91% of customers are more likely to shop with a brand that provides personalized recommendations and offers.

Tim Glomb is the VP of content and data at Cheetah Digital, the only single solution platform that enables a clear value exchange between consumers and brands that then delivers contextualized and personalized offers in all marketing channels.