4 Areas That Would Benefit From a Retail-Centric Strategy

Brands have to focus on search rather than broad-based marketing

Retailers need to adapt their search strategies to be able to compete in competitive such a market. Getty Images

Interested in commerce? Hear from Zappos CMO Tyler Williams and other executives at Adweek Ignite: Ecommerce July 10–12 in Seattle—apply here to attend.

@udayanbose Udayan Bose is the founder of NetElixir.