Why We Can’t Stop Talking About Asian Creativity
The ad industry needs to break down the sameness that risks dominating visual culture.
The Loneliness Epidemic and Media Consumption: What Marketers Need to Know
More-so than attention metrics, there is a bigger macro trend that could be affecting today's media investments.
Make Waves—But Make Sure They Propel the Brand Forward
This model ensures a QSR brand can create varied yet consistent content, reinforcing why it's special and, more importantly, why consumers should choose it—now and in the future.
The Less Obvious Scary Things About Starting an Ad Agency
If you're going to bootstrap your own thing, you're going to have to learn to live with fear.
Who Wants 228 Big Macs?
Customers would see their points as a tangible pathway to getting more of what they love rather than a generic currency.
Will Retailers Sacrifice Customer Loyalty to Solve Our Returns Problem?
58% of consumers want a hassle-free, no-questions-asked return policy. Will customers abandon a brand that doesn’t offer that?
Unlock Creative Effectiveness and C-Suite Buy-In With Neurodesign
Neurodesign doesn’t offer a paint-by-numbers template or form a creative straitjacket, which seems to be a common misconception.
Camaraderie Over Competition: Newbie Ad Agency Founders, Unite
There is a phenomenon happening among ad agency startups.
How to Update Your Consumer Archetypes for Gender Inclusivity
Consumers who don’t see themselves in one brand will look to another.
Consumer Relationships Aren’t Built on Financial Incentives
The promise and pitfalls of zero-party data.
Commerce Can No Longer Be Where Creative Goes to Die
The consumer has matured immensely beyond the days of short-term tactics like ‘add to cart.'
Sustainability Is More Than a Big Leafy Green Picture
With brands cowering behind sustainability tropes (i.e.: the babbling brook, leafy green forest), the message gets lost.
How the Next Phase of the Anti-Greenwash Movement Came to Life
Green Shield has been rapidly adopted by major advertisers as the gold standard for greenwash prevention.
Temu’s Advertising Avalanche Is Impossible to Ignore
The commerce giant is 'shopping like a billionaire,' but the aggressive takeover of ad inventory could have repercussions.
Here’s My Beef With Ad Agencies
A CMO’s take on why the current ad agency model is broken.