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What You Need to Know About the Culturally Conscious Consumer

Relevance doesn't need to be value-driven.

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Your Consumers Are Looking at Where Your Ads Live

Negative online spaces are draining your brand dollars.

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Brands Need to Help Save the Environment

Covid-19, the recent hurricanes and the devastating wildfires have reminded us all of our fragile humanity and what really matters—including the future of our planet and the environment for future generations.

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Will TikTok’s New Ownership Influence Brand Relationships?

Voice

Will TikTok going under new ownership influence brand relationships with influencers or the algorithm itself?

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We Need Optimism in These Troubled Times

Restoring faith in the positives of marketing.

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How to Construct the Famous ‘P&G Memo’

Structure your thoughts and go from there.

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We No Longer Have the Marketing Playbook We Used to Know

Voice

The charter of a marketer today is far more complex and complicated.

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What Brands Can Learn From NASA’s Marketing of the Apollo Missions

Putting a face on it as a brand literally brought us to the moon.

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I’m a Marketer and I’m Not Leaving New York City

A marketer details why she won't leave New York City.

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We Need to Follow the Lead of Gen Z

Listen to the youth and their innovative ways of storytelling and taking action.

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The Last Few Months From a Marketer Mom Who Had Covid-19

What it's like to be a working mom in the media and marketing industry during the pandemic.

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Where Do Fairness, Transparency and Aspiration Live in Today’s Data Market?

If data is the digital manifestation of human identity, then why aren’t consumers being included in the transaction of their data?

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Impressions Still Matter, but Digital Marketers Must Stay Innovative About Driving Actions

Impressions are everything. At least that’s what we all thought for the first two decades of digital marketing. As advertising becomes more precise, advertisers are no longer satisfied with impressions. […]

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Free Search and Social: We Are Not the Product—We Are Underpaid Workers

People are more than just parts of an algorithm.

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What This Agency Dad Learned From His Daughter During the Covid-19 Crisis

An agency dad reflects on his time working from home with his daughter.