For its 40th anniversary in 2019, Adweek reflects on four decades of visionaries, trends, and innovative approaches to marketing and media. Adweek’s 40 Years Bold takes an inside look at how the advertising industry has changed and evolved. Pulling stories both from Adweek’s archives and the mainstream media, 40 Years Bold is a collection of pieces that offers readers a greater awareness of the people, events, technologies and campaigns that made a notable impact on advertising as we know it.

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These 5 Pre-Internet Technologies Revolutionized How We Eat, Shop and Live

The world was never the same after the invention of these tools, and Adweek was there to report on them.

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Inside the Friends 25th Anniversary Experience in New York

From Smelly Cat to PIVOT! to Rachel's hairstyles, we step into the hit comedy as it comes to life at a New York pop-up.

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What Adweek Means to These Women Trailblazers

Linda Johnson Rice calls it one of the 'go-to bibles' of the industry.

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Once Upon a Time, the DeLorean Promised to Lay Rubber Through the Automotive Industry

A look back at the lean roadster with the fat advertising budget.

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Lurching Toward Oblivion, Sears Stores Have Actually Been in Trouble for a Long Time

As early as 1993, the mall anchor was struggling for customers.

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How America Temporarily Lost Its Mind Over a Pudgy Doll With Yarn Hair

Cabbage Patch Kids were the must-have toy in 1983.

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How an Act of Congress Killed the Biggest Beverage Trend of the 1980s

Long before hard seltzers, wine coolers were all the rage.

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Whether You’re Selling Pizza or Whiskey, These Marketers Say Adweek Is Their Trusted Source

Executives from Diageo, Domino's and Refinery29 help Adweek celebrate 40 years.

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Marketers Talk About What Adweek Has Meant to Them Over the Years

As we celebrate 40 years bold, advertisers share the important role our publication has played.

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NBC, Nielsen, WarnerMedia and Spotify Execs on What Adweek Means to Them

Cannes leaders salute the magazine on its 40th anniversary.

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US Soccer Star Tim Howard Talks Career Highs, Branding and What’s Next

Nearing retirement, the goalie reflects on life on the pitch and off.

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Why Adweek Is the ‘Definitive Source’ for These Media Execs

'The most relevant, the most topical, the most insightful magazine on our business.'

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What Adweek Means to These Twitter, YouTube and Hulu Execs

'It's kept me informed and smart on what we do, and reminds me why we do it.'

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The Marketers Shaping the Future Share What Adweek Means to Them

Leaders at IBM Watson, BEN and GumGum celebrate 40 years bold.