Zubi Does Hispanic Testimonials for American

ATLANTA Zubi Advertising’s new ads for American Airlines target U.S. Hispanic travelers to Latin America, the agency said.

Spanish-speaking versions of the Fort Worth, Texas-based carrier’s “I fly” campaign use testimonials from both business and leisure passengers.

Spots, launching Oct. 15, will air nationally on Sabado Gigante on Univision and Sports Wrap-Up on Telemundo. Additional spot television advertising will appear on both Univision and Telemundo in New York, Chicago, Boston, Miami and Washington, D.C.

The effort marks the first Hispanic testimonial-type advertising the client has done specifically for the Latin American market.

The ads were cast over two days in August. The Miami agency canvassed passengers at Miami International Airport about their experiences on American. Of the more than 100 Hispanic customers interviewed, approximately 25 were chosen to be videotaped and photographed for the ads.

The work is an extension of previous “I fly” campaigns in which leisure travelers talked about low fares, AAdvantage miles and additional passenger legroom on the planes.

American Airlines and its American Eagle and AmericanConnection regional carriers serve nearly 275 cities in 50 countries and territories with approximately 4,300 daily flights.