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NEW YORK Zoom Media and Marketing and Bally today said they would launch the Bally TV Network.
The agreement, which extends an existing long-term pact between the two companies, calls for Zoom to be designated as Bally’s exclusive provider of customized digital media solutions and the fitness organization’s exclusive advertising sales and promotion partner.
To create the Bally TV Network, Zoom will engage ClubCom, the digital net Zoom acquired last month, to install digital media capabilities in each of Bally’s 350 locations in the U.S.
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