Zenith Wins Schering-Plough

LOS ANGELES — Zenith Media, New York, has won the estimated $200 million Schering-Plough Corp. media planning and buying business. Lowe Lintas & Partners, New York, is the incumbent. Zenith was a final-round contender last year when Schering reviewed its media account but ultimately decided to keep the business at Lowe.

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