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Not too many marketers go all in for Leap Day—Feb. 29—which only shows up every four years and has never been much cause for celebration.
But this year, online retailer Zappos.com has an unusual plan for those extra 24 hours. On Monday, the Amazon.com unit will give all of its 1,600 employees a paid day off. And it's launching the hashtag campaign #TakeTheLeap to promote its Change.org petition to get Leap Day declared a federal holiday.
How would you spend an extra 24hrs? Sign our petition to make #LeapDay
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