Brand Marketing

Zappos Is Letting Employees Stay Home on Leap Day, and It Wants Your Company to Do the Same

A little break every 4 years

Headshot of David Gianatasio
By David Gianatasio

February 25, 2016

Not too many marketers go all in for Leap Day—Feb. 29—which only shows up every four years and has never been much cause for celebration.

Headshot of David Gianatasio

David Gianatasio

David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.

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