Yves Béhar On The Spot

Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.

Yves Béhar, founder of San Francisco design agency Fuseproject, began creating products at the age of 15, when he invented a windsurfing board to work on snow. “I wanted to create ways to live my passions any time of the year,” says the Swiss-born 38-year-old. His vision has since helped contemporize Birkenstocks, re-invent Swarovski crystal, and express BMW Mini as a lifestyle, with a product line of luggage, watches, shoes and apparel. The shop, which recently sold a minority equity stake to Crispin Porter + Bogusky, is currently working on new ways to package cereal and medicine.



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