Yves Béhar On The Spot

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Yves Béhar, founder of San Francisco design agency Fuseproject, began creating products at the age of 15, when he invented a windsurfing board to work on snow. “I wanted to create ways to live my passions any time of the year,” says the Swiss-born 38-year-old. His vision has since helped contemporize Birkenstocks, re-invent Swarovski crystal, and express BMW Mini as a lifestyle, with a product line of luggage, watches, shoes and apparel. The shop, which recently sold a minority equity stake to Crispin Porter + Bogusky, is currently working on new ways to package cereal and medicine.

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