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Tarik Sedky, chief digital officer at Young & Rubicam since 2007, has left the WPP Group shop to launch an agency that will market the environmental and corporate responsibility efforts of clients.
Sedky (pictured), 44, will be president of the startup, known as Mother Nature & Partners. It opens with eight staffers, offices in New York and Atlanta and one client, which Sedky declined to identify.
The creative firm will offer a mix of traditional and digital advertising, public relations and social media strategies.
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