Y&R Targets Nascar Fans of Every Stripe

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CHICAGO Young & Rubicam’s three new image campaigns for Nascar’s 2003 racing season play to different fans’ extreme love of the sport, with some dramatic departures from previous work.

The TV work from the Chicago agency breaks Feb. 16 during the Daytona 500 broadcast on Fox and will run throughout the racing season, which ends in November, Nascar executives said.

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