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SAN FRANCISCO After a review, software company Openwave Systems has hired Y&R San Francisco as its brand consultant partner, the agency said today.
Y&R will be responsible for Openwave’s brand strategy, messaging architecture and corporate identity system, the agency said.
The agency’s work with Openwave will begin immediately.
Openwave of Redwood City, Calif., provides software and services for communications and media companies. Its customers include AT&T Wireless, Cox, Motorola, Samsung and Alcatel.
The client selected Y&R for its technology experience, an agency representative said.
“Y&R
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