Y&R Names New CEO for Europe

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NEW YORK Massimo Costa will succeed William Eccleshare as chairman and CEO of Young & Rubicam’s European, Middle Eastern and African operations, the WPP Group shop said on Friday.

Costa, 45, had been chairman of Y&R’s operations in Italy.

Three days ago, Omnicom Group’s BBDO said it had hired Y&R’s Eccleshare as chairman and CEO of its European, Middle Eastern and African operations.

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