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A pitch for The Scotts Co.’s Ortho brand is expected to turn into a bounty for Young & Rubicam, which is in line to win the U.S. ad duties for Ortho, as well as the Miracle-Gro branded plants account in select U.S. markets and all of Scotts’ business in Canada, sources said. Total billings are esti-mated at $25-30 million.
Other contenders that pursued Ortho included Leo Burnett and DDB, sources said. On Friday, the Marysville, Ohio, client confirmed it was in discussions with Y&R, but said no assignments had been made.
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