Y&R, IBD Attack Investing Myths

$20 Mil. National Campaign Positions Paper as a New Approach
SAN FRANCISCO–Investor’s Business Daily doesn’t want to be viewed any longer as just another business newspaper.
The financial daily recently launched a $20 million national campaign via Young & Rubicam, San Francisco, that targets the growing number of people who are making their own stock decisions.
“Investors often buy the wrong stocks for the wrong reasons,” IBD chairman and founder Bill O’Neil said. “With 10,000 stocks to choose from, you need to be able to pick the best of the best and time your trade.