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Tom Steadman has joined Young & Rubicam in Irvine, Calif., as svp, brand team leader on the $50 million Land Rover North America account.
Steadman, 38, previously was an account director on the business at GSD&M in Austin, Texas. Land Rover North America was awarded to Y&R in early July [Adweek, July 15].
In his newly created position, Steadman will manage the Y&R Cos.’ integrated services for Land Rover’s national and dealer accounts. He reports to David Murphy, president and CEO of the Y&R Cos.
Steadman said his move came at Land Rover’s behest.
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