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Young & Rubicam has forged a global strategic alliance with Mars Advertising, a Southfield, Mich.-based retail marketing specialist that shares clients such as Pepperidge Farm and Campbell’s.
Mars, with about 300 staffers at 10 offices in North America, also has worked for GlaxoSmithKline and Hewlett-Packard and retailers such as Walmart, Best Buy, Sam’s Club, Safeway and Kroger.
The alliance will enable WPP Group’s Y&R to offer retail marketing services to its clients and give Mars, an independent agency, access to a broader array of potential clients.
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