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Although the circumstances and the city are different, Tricia Krupa is returning to the agency where she got her first taste of advertising, Young & Rubicam.
Krupa, 32, has been named vice president, director of creative operations at Y&R’s Irvine, Calif., office. Her responsibilities include working with the broadcast and print departments and aiding in recruiting creative talent.
The job was previously split among several employees in the creative and traffic departments, said Y&R executive creative director John Doyle.
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