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Howard Breen was brought in to head Young & Rubicam’s Chicago office in September 1999 as part of what many saw as a bit of a housecleaning.
With Y&R’s U.S. operations in disarray, Breen this week was called up for a larger role, serving as director of mergers and acquisitions for Y&R North America. He will focus on seeking the right kinds of agencies that Y&R would want to acquire, said Kary McIlwain, who is taking over as president and chief operating officer of Y&R in Chicago.
“He is able to assess situations pretty acutely and thrives at having all the balls up in the air at once,” said McIlwain.
Breen remains chairman and CEO of Y&R in Chicago, from which he will continue to work, reporting to Ed Vick, chairman & CEO of Y&R in New York.
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