Y&R Brands Assigns Pih to Sony Electronics

LOS ANGELES As Sony Electronics transitions its account to WPP Group’s Young & Rubicam Brands here, the shop has named Angela Pih senior vice president, brand team leader on the business.

Pih, 37, started in the newly created position on May 10 and reports to David Murphy, president and CEO of Young & Rubicam Brands, Southern California in Irvine. She will direct the agency’s Sony business, including the digital imaging, home entertainment, portable audio and Vaio PC categories. She also becomes a member of the agency’s 19-person leadership team.

Pih most recently led Star Phoenix Group, a consulting practice she founded in 2002 in Los Angeles to provide creative organizations with brand management counsel.

Billings on the Sony account were not disclosed but are estimated at $150 million. The business had been led by Y&R’s New York office since 1998, but is shifting as the client moves its U.S. headquarters from Park Ridge, N.J., to Rancho Bernardo, Calif. Some employees from Y&R in New York were expected to follow the business, but the agency declined to provide specifics. Y&R began putting the team in place over the last few weeks and expects to complete the transition by fall.

Pih is the most senior-level hire on the account. A representative for the agency said there is a “sizeable team in place” already, but would not provide numbers or say how many additional employees will be hired.

For Pih, the move marks a return to Y&R. She worked on the Fort Motor Co. of Canada account at the shop’s Toronto office from 1990-1991; helped establish a new-business unit in Y&R’s San Francisco office, where she was employed from 2000-2001; and also worked at Dentsu Y&R in Hong Kong from 1997 through 2000, where she was general manager. Pih also has experience at shops including M&C Saatchi in London and Hong Kong and Saatchi & Saatchi in Hong Kong and Toronto. She has worked on accounts like British Airways, Citibank, Colgate, Johnson & Johnson, Mercedes-Benz and Procter & Gamble.