Y&R Bejewels Bottle for Beam's VOX Vodka Entry

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Ads Tout Quintuple Filtering in Appeal to ‘Likable Pretension’
CHICAGO–Friendly jabs at other vodkas on the market highlight the national launch campaign for Jim Beam Brands’ VOX.
The print campaign from lead Jim Beam agency Young & Rubicam, Chicago, features a shot of the VOX bottle against a simple black background.

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