YPB&R to Represent Special Olympics Florida

ATLANTA Yesawich, Pepperdine, Brown & Russell said it has been named agency for Special Olympics Florida.

The Orlando, Fla., shop said that it would handle creative design of advertising, collateral and interactive efforts, as well as media planning, market research, and public relations for the client. YPB&R was selected without a formal review for the pro bono account.

SOF, based in Clermont, Fla., had previously handled marketing and advertising on a project basis, according to Mason Moore, account executive at YPB&R.

“In the 32-year history of the organization, this is the first time that we have had a statewide agency of record,” said Monty Castevens, president and chief executive officer at SOF. “The breadth of experience that YPB&R offers will take our organization to an entirely new level.”

YPB&R has already begun work on its first project, designing marketing materials for the upcoming Jim Thorpe-Special Olympics Florida Heathrow Golf Classic. The shop also will design the official program for next year’s SOF Summer Games in Tampa, Fla.

Moore said that the agency’s mission is to enhance the image and reputation of the nonprofit organization in the state by developing a unified marketing and advertising plan.

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