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In ads, insurance has been called “the rock,” and shown as an extra member of the family–often in the background but always there to help in a crisis. But never has it been quite so surreal.
A new TV spot for the Fireman’s Fund Insurance Co. via Katsin/Loeb Advertising takes an approach that seems straight off MTV.
In the spot, titled “Images,” a man looks at snapshots of his life laid out on a board. There are pictures of weddings, vacations and the birth of his son.
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