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Overall Billings Growth: Down 0.6% to $1.84 billion: (grade D+)
Clients Lost: Kodak camera, Terminex and Citizen Watch: (grade B)
New Clients: KGF’s Birds Eye and Budget Gourmet, Miller High Life: (grade C-)
Growth From Current Clients: Up 1.5% or $17 million: (grade B)
Creativity: Andersen work continues to be strong. Creative department finally beginning to click following its Helayne Spivak makeover of the past two years: (grade B-)
Management Savvy: Frank Anfield has brought focus to a New York office that had been out of sync: (grade B)
Teacher’s Comments: The agency could use a big new business score to boost morale; mingling of new and old blood in N.Y.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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