Young & Laramore Picks Up Lime-O-Sol

CHICAGO The Lime-O-Sol Company, maker of The Works brand of household cleaning products, has named Young & Laramore its lead agency, following a review of undisclosed agencies, shop executives said.

The Indianapolis agency is charged with consumer research, brand positioning and consumer advertising.

Billings on the account were not disclosed.

Lime-O-Sol, which was recently acquired by BioLab Inc., a subsidiary of Great Lakes Chemical Corp., is expected to be among Y&L’s top five accounts, according to agency president Paul Knapp.

Y&L’s other clients include Stanley Steemer, Galyan’s sporting goods and Steak n Shake restaurants.