Yodle Makes N.E. Debut

BOSTON Online marketing and lead-generation specialty shop Yodle has opened in Cambridge, Mass. The independent company already had offices in New York, Philadelphia and Washington, D.C.

Yodle helps small businesses use the Web to attract sought-after local customers by fine-tuning their online ad efforts. Electricians, lawyers, doctors, roofers, florists and all local companies moving marketing dollars online are typical Yodle clients.

Court Cunningham, CEO of Yodle, said, “We want to give the plumber in Milton and the dentist in Brookline an opportunity to reap the benefits of online advertising in a reliable and affordable way.”

He added, “There are millions of disenfranchised small businesses across the country, which means a huge opportunity for Yodle to help aggregate real leads—actual calls—and use our unique technology in a way that maximizes the potential of the Web like no one else can.”