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Prime Hospitality has moved its advertising account to Yesawich, Pepperdine & Brown.
YB&P in Orlando, Fla., will be responsible for advertising, direct marketing and franchise promotions for Prime’s AmeriSuites and Wellesley Inn & Suites brands.
“We need to be certain that each brand has its own personality, even though they are part of the same family,” said Heather Eisenstadt, senior vice president and creative director at YB&P.
The win came after a review that included six undisclosed contenders.
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