Year of the Horse

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Ad agencies will do anything to win accounts these days: cut rates, poach clients, parade before prospects in their Skivvies. Butler, Shine & Stern chose to rely creatively on a plush, confused-looking, Ronnie James Dio-loving, paroled, ex-junkie horse.

“Business has been spotty, and we needed to invest in the best and the brightest,” John Butler says of “chief creative consultant” Captain Hoofers.

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