Yankee Spirits to Strategis

BOSTON Yankee Spirits has tapped Strategis as its lead agency, according to George Irish, founder and president of the independent strategic marketing and communications firm.

The account, previously handled on a project basis, was awarded without a review and was based on the reputation of the Stoughton, Mass.-based agency. Billings were not disclosed.

Yankee Spirits, founded in 1977, has locations in Sturbridge and Attleboro, Mass., and specializes in discount liquor, fine wines and beer. The company has over 100 employees and serves more than 1 million customers annually.

Strategis will create print, broadcast and outdoor advertising for Yankee Spirits and handle all media planning and buying for the client.

New broadcast work is expected before month’s end.

Other agency clients include Dartmouth College, Factory Curtain Outlet Shops and Catania-Spagna.