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Holland Mark has added advertising chores for Yankee Candle following a review.
The Boston-based agency overcame the Donovan Group, Watertown, Mass., for an integrated marketing campaign that will include national direct mail, events promotion and advertising across various media. There was no incumbent on the account.
Initial spending for Yankee Candle is estimated at $5 million, but is likely to grow as the client is looking to gain recognition nationwide.
“We have lots of opportunity for growth in all of those areas,” said John Cummo, vice president of marketing at the Whately, Mass.-based
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