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NEW YORK — Yahoo has teamed up with four rich-media vendors to encourage marketers to use streaming audio and video, floating ads, expandable ads and other interactive units for their online campaigns.
The Sunnyvale, Calif., company said Monday that it will work with Eyeblaster, EyeWonder, Point-Roll and Unicast to incorporate their respective technologies into the Yahoo network and sales channel. Previously, Yahoo developed and offered its own ad formats, which it said it will continue to do, and partnered with these vendors on a case-by-case basis.
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