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Yada Yada, a mobile Web-portal service, has awarded the creative and media planning portions of its estimated $10-15 million account to Bartle Bogle Hegarty after a one-month review.
The New York shop bested Ra-zorfish, Toolbox and DeVito/Verdi, all in New York, and another un-disclosed shop.
Yada Yada last week launched its wireless Internet service, which is offered for personal-digital-assistant devices such as the Palm Pilot or Handspring.
“All were great agencies, but the BBH team was fantastic,” said Bill Short, the New York-based client’s chief marketing officer.
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