Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
NEW YORK Crispin Porter + Bogusky preparing to test its ad characters’ pop-culture appeal by taking them from commercials into video games.
Burger King said next month it would begin selling Xbox video games revolving around CP+B-created characters. The “Big Bumpin'” game features the King, his love interest Brooke Burke and the Subservient Chicken. Fans who plunk down $3.99 (plus purchase of a meal) can navigate a bumper car through five different theme parks with hazards and “challenging scenarios.”
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in