Wyse Gets Into the Driver's Seat Of Freightliner's Sterling Truck

CHICAGO-Wyse Advertising has added both Sterling and diamonds to its client roster.
The Cleveland agency was selected to handle all aspects of advertising for Sterling Truck Corp. The former heavy-truck division of Ford Motor Co. was acquired early last year by the Freightliner unit of Daimler-Benz AG and rechristened with the Sterling name.
Wyse’s mandate is to establish the Sterling brand with the existing client base-the former Ford division sold more than 20,000 units annually-and advance new client development and marketing, including trade advertising and direct marketing.