Wyoming Turns to Old Poster Art

New print ads designed to draw tourists to Wyoming are reminiscent of the colorful illustrated posters of the late 19th century.
The ads, created by Denver agency Barnhart/CMI for the Wyoming Business Council, Travel and Tourism Division, are designed to communicate the natural wonders of the state.
One ad shows illustrations of some of the state’s key attractions, such as Devils Tower, Grand Teton National Park and Flaming Gorge. The headline reads, “Man-made amusement parks have always left us scratching our heads in Wyoming.” Another ad shows a leaping trout with a fly fisherman in the background.
The shop has produced corporate work for the Cheyenne, Wyo.-based council in the past, but this is its first consumer effort. Riddell Advertising & Design, Jackson Hole, Wyo., previously handled those chores.
Art director Monte Mead and former agency copywriter Tim Abare were inspired by the Wild West Show posters they saw at the Buffalo Bill Historical Center in Cody while on a weeklong road trip to discover the state.
The agency commissioned the artwork and hand-lettering from nationally renowned artists Rob Day, Michael Doret and Doug Fryer.
The ads are running in 42 national magazines through the summer.