Wyeth Moves Centrum, Dimetapp

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NEW YORK Publicis Groupe’s The Kaplan Thaler Group has won the advertising account of Wyeth Laboratories’ Centrum line of nutritional products, the client has confirmed. Estimated billings are $45 million.

Wyeth also shifted its $8 million Dimetapp brand from Interpublic Group’s McCann Erickson to WPP Group’s Grey, which removes McCann from the client’s roster, sources said.

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